“The Fastest Way to Increase
Profit & Leads, Guaranteed”​

“The Fastest Way to Increase Profit & Leads, Guaranteed”​

CONTRACTORS: Make Your Business More Profitable
With Our Proven Step-by-Step Blueprint

The fastest, most fool-proof way to:

  •   Maximize your profits! (make hundreds more dollars
    per job
    and thousands more per year)

  •   Generate more high-quality leads! (while automatically weeding out the time-wasters)

  •   Free up your time! Dozens of plug-and-play systems PROVEN to immediately save time
It’s time to start earning what you’re worth…
Let’s be honest:
Are you satisfied with your contracting business?

(If not, it’s probably for one of the following reasons)

  •   You’re not earning what you feel you’re worth

  •   You do good work but can’t seem to generate (or close) enough high-quality leads

  •   You’re earning good money, but ... you have ZERO free time and it’s wearing you down
  •   You’re not earning what you feel you’re worth

  •   You do good work but can’t seem to generate (or close) enough high-quality leads

  •   You’re earning good money, but ... you have ZERO free time and it’s wearing you down

If you have any of the above problems you’re probably feeling stuck. Like you’re trapped in a maze and you can’t seem to find the way out. I’ve certainly been there. It can be suffocating.

But it doesn’t have to feel that way.

You see, the simple truth most contractors miss is that building a successful contracting business is not a battle of you against the world so much as it is a mechanical process.

In fact, it’s just like building a project: you get the blueprint, then you build it from the ground up by putting the right materials in the right place at the right time. And after a while, you’re guaranteed to achieve the end result.

Where most contractors mess up however is the crucial first step … THEY DON’T HAVE A BLUEPRINT TO FOLLOW. No such thing has ever been available before.

Until now. Because for the first time in history, that blueprint has just become available to contractors all across the country.

These are the projects I USED to build:
(2015, kitchen – $6,024)
(2016, front porch – $3,228)
(2017, deck – $2,940)
… and these are the projects I build NOW:
(2021, kitchen – $82,731)
(2020, back porch – $43,977)
(2021, deck with slab – $41,723)

And believe me, these projects I do now are a LOT more profitable.

Recently I sent out a poll to my students and over 100 contractors reported specific increases in their incomes last year as a result of our course. Many reported net gains of $10,000 to $25,000. Once it’s been repeated more than 100 times it’s no accident – it’s a proven system you can use too. The cost to get started? Just $499. So even a $2000 income increase represents a 400% return on your investment!

(… and even if I’m only half-right, you’ll still pocket an extra $500 in profit)


In fact, here are some blurred-out (sorry, ladies) pictures of the income statements from one of my students,
before and after implementing these systems:

(check out the red circles)
(That’s a growth of over $60,000 !)

And this is what one of my recent months looked like when I got sick and couldn’t go to the bank for just 2 weeks:

(Total = $39,787 … about half our revenue for that month)

Everything you need to replicate this level of success for yourself is inside Markup & Marketing Mastery.

I’m about to share something very personal with you.

(picture of my father the carpenter – 1985)

You see, my dad was a carpenter. And as I grew up I watched him try to start his own company half a dozen times. And every single time he went out of business within a year. Why? He was a great carpenter – one of the best I’ve ever seen – but he was a terrible businessman. And as I learned much later, being good at building and running jobs has almost NOTHING in common with building and running a company.

Over the years I watched him fail time and time again and it impacted me. I would have crawled across broken glass on my naked knees to make it work for him, but at the time I just didn’t have the knowledge. I watched him fail over and over again and I knew that contractors all around the country were going to suffer the same fate if they didn’t learn this stuff.

So with my business practically running itself (and printing record profits month after month), I put aside everything for just shy of a year. I fleshed out, rigorously tested, then refined and condensed all of my systems into a proven model that could be used by contractors all across the country, no matter where they are in their business journey.
I put everything I had into it, laid it all out on the table so that you can replicate my success.

I didn’t build this revolutionary system because I wanted to. I WISH that had been the case. No, actually … I had no other choice. It was literally do or die for me, because in August of 2018 … I lost the ability to walk.

You see, for months I had been dealing with intense pain in my feet that would come and go at random. But then in August of 2018, suddenly my whole body fell apart. I literally had to crawl to even go to the bathroom.

I went to 6 different doctors and nobody could figure out what was wrong. But then after weeks of intense pain I finally got diagnosed with an immune system disorder – one that was destroying my joints from the inside-out. And as if that wasn’t bad enough, shortly afterward my appendix burst and I had to spend almost a week in the hospital for invasive surgery.

Oh yeah, and I didn’t have health insurance.

(Me in the hospital, on quite a bit of morphine)
(Over 2 weeks I sold everything I owned to buy my medicine)

So in just 3 months I had gone from the pride of running 6-minute miles and my own remodeling business to the crushing depression of being stuck in a wheelchair, with over $100,000 in medical debt … and absolutely no way to pay it back. It was a real low point for me.

What kept me going through those dark days was that thankfully, they had recently come out with a new medication that might be able to help my joints recover. But it would cost about $30,000 per year … and I would have to take it every year for the rest of my life.

With nothing more to lose (I was already broke, and my business was bleeding out fast), I did what I could to get just that first dose of medication. I posted everything in my house that wasn’t nailed down (and some things that were) on eBay, then took a hard look at my remodeling business.

It was obvious I would never be able to work out in the field again … but I didn’t want to just quit. It wasn’t in me to give up. So I started to dissect my entire business from top to bottom looking for any possible way to save it.

It felt impossible. How could anyone
run a construction business from home?

But to my amazement I discovered that with a single new hire and some key changes to our marketing and pricing models … the business was staying afloat. And not just that, but as I slowly rebuilt every part of it from the ground up, it actually started running better than ever before!

By some miracle, it was working! My profits first doubled, then tripled, and our marketing results exploded. I was signing (from home via zoom calls and email) contracts faster than my employees and my subs could keep up!

And that’s when my subs started asking me how I was doing it. They had never seen anything like it … and they didn’t believe me at first. So I began to show them. DO this, change that, make this quick fix to your markup, automate that process with this software … and you know what? They started getting massive results too.

They told me to keep this stuff a secret, that it could revolutionize the industry. But I just couldn’t do that. It’s not how I was raised.

If I can do it from home (in a wheelchair),
then I know YOU can do it too.

Introducing…

Introducing…

Markup & Marketing

Mastery
with Patrick McCann

When you join Markup & Marketing Mastery you’ll get access to:

My Book: Markup
and Marketing

($60 Value)

Explains in simple language exactly how to optimize your business’s pricing structure so that each job you build produces an optimal profit.

Lays out step-by-step how to build a marketing system that generates more profitable jobs than you can even build.

Shows you how to automate both of the above systems to save yourself countless hours of work per week.

12 Video Training Walk-throughs

($997 Value)

8+ hours of in-depth breakdowns that expand upon concepts taught in the book.

Includes step-by-step walkthroughs with live examples and troubleshooting.

Improves understanding & speeds up implementation with visual demonstrations.

7+ Easy-To-Use Templates

($247 Value)

These are printable worksheets that can be plugged directly into your own business.

Gives you physical systems that keep you on track and make immediate implementation of the course material a cinch.

The easy-to-use format keeps things simple and does almost all the work for you.

At last! A true, honest-to-goodness SHORTCUT!

You see, Markup & Marketing Mastery reveals everything I know about building a fully-automated, million-dollar
contracting business from the ground up
. Inside, I explain step-by-step the exact strategies I personally used to …

  •   Take my own remodeling business from just $56k to over $1M per year in revenue (and do it in just shy of 6 years)

  •   Increase my profit margins from below 4% to a consistent 18% (…and that’s AFTER paying all our overhead costs)

  •   Raise my markup by over 15% without negatively impacting sales!

  •   Increase my average transaction value by over $10,000

  •   COMPLETELY eliminate job cash flow problems

  •   Start charging for estimates and initial consultations
  •   Take my own remodeling business from just $56k to over $1M per year in revenue (and do it in just shy of 6 years)

  •   Increase my profit margins from below 4% to a consistent 18% (…and that’s AFTER paying all our overhead costs)

  •   Raise my markup by over 15% without negatively impacting sales!

  •   Increase my average transaction value by over $10,000

  •   COMPLETELY eliminate job cash flow problems

  •   Start charging for estimates and initial consultations
  •   Build an online brand that generates an average of 5 new leads per day … automatically …
    with a $0 Cost Per Lead

  •   Create business cards that don’t immediately get thrown in the trash can
  •   Build an online brand that generates an average of 5 new leads per day … automatically …
    with a $0 Cost Per Lead

  •   Create business cards that don’t immediately get thrown in the trash can
  •   Write advertisements that cost $800 total to make & mail … but easily sell $60,000 jobs

  •   Construct a local supplier network “monopoly” that makes it impossible for us NOT to stay busy

  •   Create a series of simple scripts that follow up and close jobs automatically

  •   Cut the time I spend on providing estimates and doing sales calls in half

  •   More than double my close rate, from 19.1% to 41.3%

  •   Sell enough jobs that today we’re booked out over a YEAR in advance

  •   Get 36% of our customers to leave us an online review … without having to constantly badger them!

  •   Automate our marketing, sales, and production systems so that my business runs itself without needing me to constantly babysit everything.

  •   Take MONTH-long vacations with my wife while my company prints a steady profit.
  •   Write advertisements that cost $800 total to make & mail … but easily sell $60,000 jobs

  •   Construct a local supplier network “monopoly” that makes it impossible for us NOT to stay busy

  •   Create a series of simple scripts that follow up and close jobs automatically

  •   Cut the time I spend on providing estimates and doing sales calls in half

  •   More than double my close rate, from 19.1% to 41.3%

  •   Sell enough jobs that today we’re booked out over a YEAR in advance

  •   Get 36% of our customers to leave us an online review … without having to constantly badger them!

  •   Automate our marketing, sales, and production systems so that my business runs itself without needing me to constantly babysit everything.

  •   Take MONTH-long vacations with my wife while my company prints a steady profit.

These strategies and systems took me over a decade to discover, develop, and refine…
But you can skip the years of frustrating trial and error and
download them straight into your brain like Neo from the Matrix!

But that’s not all!

Because depending on which tier you get…

you’ll also receive a certain number of epic bonuses
that you can’t find anywhere else

12 months of Free Access to the VIP Club ($324 Value)

  •   This exclusive community is a curated group of successful contractors who all paid a cover charge to get in.

  •   The Club serves as an accountability & support system, helping you stay consistent when times are tough or you come up against a hard problem.

  •   It also serves as a feedback mechanism, where you can gain key insights from people who are serious about making money in our industry.

Plug-and-Play
Script Bundle
($297 Value)

  •   Dozens of tested marketing and sales scripts for everything from emailing quotes to getting paid for estimates!

  •   Fresh tactics to get your emails answered and increase your chances of making money from “unresponsive” prospects and customers.

  •   Speed up your workflow using our proven response templates for common customer questions.

Discounts On Our
Review Software
($75 Value)

  •   $75 off the custom review software I use to get online reviews from more than 30% of customers … without any hassle whatsoever!

  •   The perfect system to avoid undesirable reviews and reputation-burning customers.

  •   Get ahead in your local market with my killer review strategy. (This will put your business light-years ahead of your competition if done correctly.)

Full Website And
brand Audit
($197 Value)

  •   I will personally spend 60-90 minutes pouring over everything I can find about your business on the internet, and then send you a detailed response about my findings. For any weakness areas I find, I will also tell you how I would go about fixing them if I were in your position.

  •   Turbocharge your online lead generation by learning what’s working NOW from someone who has built a mega-profitable winning brand in your industry. (This objective feedback could save you dozens of hours of research and testing!)

Top Secret Lead
Funnel Mind Map
($97 Value)

  •   This mind map is a proven lead acquisition model that you can use as a blueprint when building your marketing funnel.

  •   It lists out everything you need to do to scoop up more than 70% of all leads in your area and absolutely DOMINATE your local competition.
    (They won’t find out until it’s already too late.)

  •   The Mind Map is also fully interactive, with boxes that can be filled in or removed when you complete each step of the funnel-building process.

Contract & Document
Swipe File
($1,997 Value)

 This swipe file contains more than a dozen lawyer-approved contracts & documents that are required to run a contracting business. Each one is a fully customizable template. Just plug in your own info and you’re ready to go! The bundle includes:

Two 1-on-1 Consulting
Calls with Patrick
($400 Value)

  •   Two 60+ minute video calls with me where I will dissect your business and show you where you are leaving money on the table.


  •   By having direct access to me, you can get personal feedback and guidance on your unique situation. Quickly get help breaking through any tough barriers or bottlenecks.


  •   After all, why fumble around trying to find the answer yourself when you can just contact someone who knows the answer, and have them walk you through the solution step-by-step?
The complete step-by-step blueprint On How To
maximize your business’s profit and lead generation
Mmm GIF-downsized

Here’s how it works:

Markup & Marketing Mastery is based upon a simple 3-step process that is proven to work for everyone who tries it:

But that’s just the beginning!

Because this program will not only allow you to take home more money and turbocharge your lead generation,
but also…
  •   Increase your lead QUALITY while actually reducing acquisition cost

  •   Entirely eliminate “slow seasons” with a field-tested advertising formula that can create an explosion of leads out of thin air

  •   Make it easier to close sales by handing you sales scripts and materials I spent YEARS optimizing

  •   Increase the size of your average sale … without any negotiation!

  •   Free up HOURS of your time each week by automating repetitive office tasks

  •   Save you thousands of dollars on legal fees with lawyer-approved contract templates!

  •   3-10x the number of positive reviews you receive online … automatically!

  •   Show you how to maximize the per-hour productivity of your employees

  •   Allow you to finally know, for certain, that you’re charging the right price for your work
So if you’ve been looking for the secret recipe that will allow you to
make MAXIMUM money in MINIMUM time, then I have good news for you…
So if you’ve been looking for the secret recipe that will allow you to make MAXIMUM money in MINIMUM time, then I have good news for you…

You’ve finally found it!

It’s Time to Unlock Your True Potential

TOTAL VALUE:
$2,000
TOTAL VALUE:
$3,294
TOTAL VALUE:
$4,691
Journeyman
SPECIAL DEAL:
Single Payment of $999 $497

Here’s What You’ll Get:

Markup & Marketing Mastery Book

12 In-Depth Videos (8+ hr)
7 Supplementary Templates
BONUS #1: FREE 12-Month Membership To The VIP Contractor Club (normally $27/mo.)
BONUS #2: Downloadable
Script Bundle
BONUS #3: $75 Discount On Custom Online Review Software
 
 
 
 
 
 
 
 
Special Deal:
Single Payment
of $999 $497
Craftsman
SPECIAL DEAL:
Single Payment of $1,499 $697

Here’s What You’ll Get:

Markup & Marketing Mastery Book

12 In-Depth Videos (8+ hr)
7 Supplementary Templates
BONUS #1: FREE 12-Month Membership To The VIP Contractor Club (normally $27/mo.)
BONUS #2: Downloadable
Script Bundle
BONUS #3: $75 Discount On Custom Online Review Software
BONUS #4: Top Secret Lead Funnel Mind Map
BONUS #5: Full Website
And Branding Audit
 
 
 
 
Special Deal:
Single Payment
of $1,499 $697
Entrepreneur
BEST VALUE!
SPECIAL DEAL:
Single Payment of $2,999 $997

Here’s What You’ll Get:

Markup & Marketing Mastery Book

12 In-Depth Videos (8+ hr)
7 Supplementary Templates
BONUS #1: FREE 12-Month Membership To The VIP Contractor Club (normally $27/mo.)
BONUS #2: Downloadable
Script Bundle
BONUS #3: $75 Discount On Custom Online Review Software
BONUS #4: Top Secret Lead Funnel Mind Map
BONUS #5: Full Website
And Branding Audit
BONUS #6: Swipe File Of 16 Proprietary Documents and Plug-and-play contracts
BONUS #7: Two free 30-minute 1-on-1 consulting calls with Patrick
Special Deal:
Single Payment
of $2,999 $997

Markup & MArketing Mastery:

Now Including a 90-Day Money Back Guarantee!

Here’s the deal. I know that this training is so amazing, so powerful, and so life-changing… I’m willing to GUARANTEE your results.

I want you to feel safe putting your trust in me, so with this guarantee … there is no downside. If you don’t see the value once you’re inside, receive a full 100% refund on every penny you paid. No strings, no hassle.

I am so PASSIONATE about this program, and so CONFIDENT that it will deliver MASSIVE VALUE, that I can GUARANTEE your life will be impacted in a positive way.

Just give it a shot.

Get Markup & Marketing Mastery, try it, and if it doesn’t make you more money in 3 months than you paid for it – get a refund.

Seriously. Let me know what you think, take the 90 days and apply the principles, and at the end of the day you will walk away in a state of disbelief that you were lucky enough to find this program.

It doesn’t matter if you’ve been in business for decades – you will discover nuances and money-making secrets that you never knew before.

Or if you just recently started out on your own, you will develop the consistency that you currently lack to get the results you KNOW you should be getting – every time.

And if you are a beginner, you will walk away with a CLEAR vision of what success looks like, and a solid foundation from which you can build – for a lifetime to come.

Markup & Marketing Mastery is a phenomenal program, and I’m willing to bet on it.

That’s why there’s a 90-day money back guarantee.

I know for a FACT that if you apply these high powered principles, that your business will be completely transformed.

So if there is any scepticism left… if there is any thought in the back of your mind that this isn’t for you, or that it “might not work out … you need to get rid of it, RIGHT NOW, because … there is only upside! And that upside is an overflow of profit and leads rushing into your business faster than a cheetah on 6 scoops of Maxwell House coffee.

I am convinced you will love the results so much, you will come back in 6-12 months and reinvest some of your newfound profits to enroll in my Mentoring program too. That’s why it’s there.

But with Markup & Marketing Mastery I wanted to create something that anyone can attain. And at this price point with a full 100% guarantee, there is no excuse to not pull the trigger.

This is the BEST finance and marketing guide for contractors that exists anywhere in the world. You simply won’t find anything like it, anywhere … period.

(There’s absolutely no risk to buying – the only risk is not achieving what you COULD have accomplished if you had trusted in yourself to take action.)
The idea is simple.

You are (or plan to be) a business owner, so let’s look at this from an ROI perspective:

  •   If you can sell one more job (ever!) because of this material, would that revenue cover the cost of the program?

  •   If you could find out how to charge just 3% more for your services, wouldn’t the program pay for itself? (My students routinely raise their prices by 10% or more per year … and they’re booked for MONTHS)

  •   If you could learn how to make just 1 ad that would automatically bring in a couple of new (prequalified) leads per month, how much could that earn you?

  •   If you can eliminate just 1 hour of wasted time per week with automation, at $25 per hour that will save your business an extra $600 within the first 6 months. ($25 x 4 x 6)

  •   If you can eliminate just 1 meeting with a tire kicker per month (who wants you to itemize your bid ... multiple times… for free) what would that be worth to you?

  •   If you could implement an online review-generation process that actually worked, how much would that help your brand? How much would that be worth to your business?

  •   If you knew, for certain, which ad mediums would have the highest chance of success, how much money would that save you?

  •   If you knew which free information about marketing your business on the internet was true and which was false, how much time would that save you? How much is your time worth?

  •   If you had a way to do all of the above, and learn it all with absolutely zero risk because the material is covered by a money-back guarantee … Wouldn’t your life change for the better?
  •   If you can sell one more job (ever!) because of this material, would that revenue cover the cost of the program?

  •   If you could find out how to charge just 3% more for your services, wouldn’t the program pay for itself? (My students routinely raise their prices by 10% or more per year … and they’re booked for MONTHS)

  •   If you could learn how to make just 1 ad that would automatically bring in a couple of new (prequalified) leads per month, how much could that earn you?

  •   If you can eliminate just 1 hour of wasted time per week with automation, at $25 per hour that will save your business an extra $600 within the first 6 months. ($25 x 4 x 6)

  •   If you can eliminate just 1 meeting with a tire kicker per month (who wants you to itemize your bid ... multiple times… for free) what would that be worth to you?

  •   If you could implement an online review-generation process that actually worked, how much would that help your brand? How much would that be worth to your business?

  •   If you knew, for certain, which ad mediums would have the highest chance of success, how much money would that save you?

  •   If you knew which free information about marketing your business on the internet was true and which was false, how much time would that save you? How much is your time worth?

  •   If you had a way to do all of the above, and learn it all with absolutely zero risk because the material is covered by a money-back guarantee … Wouldn’t your life change for the better?

So The Only Question Is…
Are You Ready?

Listen, I want to quickly show you something

… So what changed that allowed me to make this quantum leap? (Hint: it wasn’t my skill at my craft. And it wasn’t buying fancy new tools, either.)

What changed was my ability to generate leads for (and successfully close) these bigger, better projects!

In fact, the real difference maker was that instead of running my business myself, I took a step back and built systems to do the work instead! I painstakingly created a whole front-to-back system that would automatically generate lots of leads, calculate the optimal bid price for each project, then walk each prospect through a sales system designed to give them the best project experience they had ever seen. (And then finally, at the end, to tell all their friends about me.)

It was grueling, and this system took me YEARS to perfect.

But now I’ve begun giving it away to contractors all across the country.

And they’re seeing absolutely incredible results.

“Guys, Markup & Marketing Mastery is A W E S O M E. The job pricing strategies, the marketing templates and checklists, the advanced copywriting secrets…
All of it is fantastic.
The quality is outstanding and it’s obvious how much work Patrick put into it.
If you have a contracting business, and you apply this info, you WILL make a lot more money.”

-Mike Brown, Buckeye Paving Co.

Imagine finally having the success
you deserve…

  •   What would your life look like if you could more than double your profit without having to take on any more jobs?

  •   How much time and money would you save if you had a system that could generate and close leads automatically?

  •   What would you do if you had a business that runs itself and frees you to take vacations whenever you want?

What would you do with that freedom? Where would you go?

  •   Would you spend more time out on the water, looking for that perfect place to cast your line?

  •   Would you take that trip to Hawaii you’ve always wanted?

  •   Or would you just spend that time at home, relaxing with your family?

      The choices are endless...

Imagine finally having the success
you deserve…

  •   What would your life look like if you could more than double your profit without having to take on any more jobs?

  •   How much time and money would you save if you had a system that could generate and close leads automatically?

  •   What would you do if you had a business that runs itself and frees you to take vacations whenever you want?

What would you do with that freedom? Where would you go?

  •   Would you spend more time out on the water, looking for that perfect place to cast your line?

  •   Would you take that trip to Hawaii you’ve always wanted?

  •   Or would you just spend that time at home, relaxing with your family?

      The choices are endless...

But don’t delay, because this Special Black Friday Sale
goes away at midnight on November 26th!

Offer expires in…

Days
Hours
Minutes
Seconds
It’s Time to Take Back Control

So as you can see from my story, I know how it feels to believe you’ve lost the ability to control your own destiny.

I know how you feel

But it’s a simple truth that things won’t get better by themselves.

In fact, take any hundred contractors 10 years after starting their own business and here’s what you’ll find, according to the national Association of Builders and Contractors (ABC): only 1 will be wealthy; 4 will be financially secure; 29 will continue working, not because they want to but because they have to; and 66 will be out of business and working for a new or former boss.

That’s 5 percent successful, 95 percent unsuccessful.

But you don’t have to follow the crowd. You can join the top 5%. I know you can. The opportunity is right in front of you … you just have to take it.

Markup & Marketing Mastery is going to be the game-changer for you. It’s got everything you need to take your personal and business life to the next level. And yes, even though you’re going to massively increase your profits and pour rocket fuel on your lead generationthis course is about a lot more than that.

It’s about ownership.

It’s about taking control of your own destiny again. It’s about knowing that you did absolutely EVERYTHING in your power to make yourself a success. It’s about leaving nothing in the tank. You are going to learn so much about your business and the industry that you didn’t know before. You’ll be able to see new points of personal strength: unique advantages that you can use to gain a foothold in your community. … and you’ll discover new blind spots where you’re weak. Blind spots that I’ll show you how to fix. But perhaps the best part is you’ll be able to create a better life for your customers, who are the direct beneficiaries of your company getting better.

And isn’t that important?

Now I want you to be able to reach out and grasp this opportunity … and to feel safe doing it.

So I’ve gone ahead and taken all the risk off your shoulders and put it squarely on my own:

Here’s the flood of value waiting for you inside Markup & Marketing Mastery…

Alright, alright … let’s get serious for a minute

I want you to know that I optimized this course for one thing and one thing only: client results. I am not a photographer, a designer, or an artist. If you want pretty pictures, go to Disney. If you want your contracting business to make more money in less time, THAT’S my specialty.

I’m a practical guy. I want the truth. I want to know what works, so I can avoid wasting time and money on the things that don’t work. I care about substance, not window dressing. So this course is raw. No bullshit, just results.

I don’t concern myself with “production values”, adding chintzy canned music to the sound track or clever graphics and cute special effects. What I do concern myself with is providing substance and, I hardly ever get a complaint about my materials.

Markup & Marketing Mastery offers field-tested, no-bullshit info that can be grasped, digested and … implemented very quickly!

You will learn advanced concepts you can’t learn anywhere else (Believe me, I looked. For YEARS.) Concepts such as the “Primary Marketing Sequence”, the “Ideal Client Profiling Method”, the “Markup Optimization Algorithm”,
the “Automatic Review Generator System”, and hundreds of other concepts.

In fact, here are just a few of the 1267 pieces of
money-making information packed into this program:

  •   A pricing secret that you can use to make an extra $200 in pure profit on any job that costs over $3000 … in less than 10 seconds! (pg. 18)

  •   11 Mistakes in your marketing that are making your prospects flee faster than a mornin’ jackrabbit! (pg. 70)

  •   A fail-proof design for business cards that makes them ALLERGIC to trashcans! (pg. 47)

  •   7 key metrics that let you quickly and easily identify weak spots in your business … and … shows you how to fix them (pg. 24)

  •   An online form you can use to slash $500 off your next large material order, INSTANTLY! (pg. 22)

  •   A formula that is proven by mathematics to calculate the optimal price to charge for your work (video #3)

  •   7 sales secrets that are, as my grandpappy used to say … “stronger n’ onions!” (video #10)

  •   An in-depth breakdown of the 4 types of construction contracts … and … when to use each one! (pg. 4)

  •   The single best way ever discovered to sell construction jobs … and … sell them fast! (video #10)

  •   The correct way to train your new hires (and get them to actually stick around for once) (video #12)

  •   A 13-step copywriting formula that even an illiterate dropout can use to write advertising copy 100 times more potent than the best Madison Avenue ad agency! (pg. 91)

  •   An ad template so effective that you’ll have to stop running ads after just one mailing! (You’ll get so busy you’ll be booked up for months) (template #7)

  •   The only 2 factors that matter when a customer decides if they trust your brand enough to open up their wallet and hand you money (video #5)

  •   A REAL guide to boosting your SEO without responding to random emails from India (pg. 62)

  •   11 proven examples of successful marketing concepts you can use immediately (no matter your trade) … plus a Proven Template for your own mega-pulling marketing funnel! (an astonishing “how to do it yourself” shortcut map) (bonus #4)

  •   A 44-minute step-by-step walkthrough on how to create and implement your first digital “Lead Magnet” (video #11)

  •   Secret marketing tricks used by Toby Keith that made him a decamillionaire (from business, not from music!) (pg. 51)

  •   Exactly how long it should take your webpage to load! (Any longer and you’ll lose people in droves.) (pg. 63)

  •   A list of which ad mediums are profitable in our industry and which ones aren’t. (And I tell you EXACTLY step-by-step how to create profitable ads for each one) (pg. 104)
  •   A pricing secret that you can use to make an extra $200 in pure profit on any job that costs over $3000 … in less than 10 seconds! (pg. 18)

  •   11 Mistakes in your marketing that are making your prospects flee faster than a mornin’ jackrabbit! (pg. 70)

  •   A fail-proof design for business cards that makes them ALLERGIC to trashcans! (pg. 47)

  •   7 key metrics that let you quickly and easily identify weak spots in your business … and … shows you how to fix them (pg. 24)

  •   An online form you can use to slash $500 off your next large material order, INSTANTLY! (pg. 22)

  •   A formula that is proven by mathematics to calculate the optimal price to charge for your work (video #3)

  •   7 sales secrets that are, as my grandpappy used to say … “stronger n’ onions!” (video #10)

  •   An in-depth breakdown of the 4 types of construction contracts … and … when to use each one! (pg. 4)

  •   The single best way ever discovered to sell construction jobs … and … sell them fast! (video #10)

  •   The correct way to train your new hires (and get them to actually stick around for once) (video #12)

  •   A 13-step copywriting formula that even an illiterate dropout can use to write advertising copy 100 times more potent than the best Madison Avenue ad agency! (pg. 91)

  •   An ad template so effective that you’ll have to stop running ads after just one mailing! (You’ll get so busy you’ll be booked up for months) (template #7)

  •   The only 2 factors that matter when a customer decides if they trust your brand enough to open up their wallet and hand you money (video #5)

  •   A REAL guide to boosting your SEO without responding to random emails from India (pg. 62)

  •   11 proven examples of successful marketing concepts you can use immediately (no matter your trade) … plus a Proven Template for your own mega-pulling marketing funnel! (an astonishing “how to do it yourself” shortcut map) (bonus #4)

  •   A 44-minute step-by-step walkthrough on how to create and implement your first digital “Lead Magnet” (video #11)

  •   Secret marketing tricks used by Toby Keith that made him a decamillionaire (from business, not from music!) (pg. 51)

  •   Exactly how long it should take your webpage to load! (Any longer and you’ll lose people in droves.) (pg. 63)

  •   A list of which ad mediums are profitable in our industry and which ones aren’t. (And I tell you EXACTLY step-by-step how to create profitable ads for each one) (pg. 104)
TOTAL VALUE:
$2,000
TOTAL VALUE:
$3,294
TOTAL VALUE:
$4,691
Journeyman
SPECIAL DEAL:
Single Payment of $999 $497

Here’s What You’ll Get:

Markup & Marketing Mastery Book

12 In-Depth Videos (8+ hr)
7 Supplementary Templates
BONUS #1: FREE 12-Month Membership To The VIP Contractor Club (normally $27/mo.)
BONUS #2: Downloadable
Script Bundle
BONUS #3: $75 Discount On Custom Online Review Software
 
 
 
 
 
 
 
 
 
Special Deal:
Single Payment
of $999 $497
Craftsman
SPECIAL DEAL:
Single Payment of $1,499 $697

Here’s What You’ll Get:

Markup & Marketing Mastery Book

12 In-Depth Videos (8+ hr)
7 Supplementary Templates
BONUS #1: FREE 12-Month Membership To The VIP Contractor Club (normally $27/mo.)
BONUS #2: Downloadable
Script Bundle
BONUS #3: $75 Discount On Custom Online Review Software
BONUS #4: Top Secret Lead Funnel Mind Map
BONUS #5: Full Website
And Branding Audit
 
 
 
 
 
Special Deal:
Single Payment
of $1,499 $697
Entrepreneur
BEST VALUE!
SPECIAL DEAL:
Single Payment of $2,999 $997

Here’s What You’ll Get:

Markup & Marketing Mastery Book

12 In-Depth Videos (8+ hr)
7 Supplementary Templates
BONUS #1: FREE 12-Month Membership To The VIP Contractor Club (normally $27/mo.)
BONUS #2: Downloadable
Script Bundle
BONUS #3: $75 Discount On Custom Online Review Software
BONUS #4: Top Secret Lead Funnel Mind Map
BONUS #5: Full Website
And Branding Audit
BONUS #6: Swipe File Of 16 Proprietary Documents and Plug-and-play contracts
BONUS #7: Two free 30-minute 1-on-1 consulting calls with Patrick
Special Deal:
Single Payment
of $2,999 $997

So if you want to:

  •   Pump up your profits by 13% to 127% in the next 90 days

  •   Start generating 5-10 leads per week on autopilot

  •   Do less repetitive office work

  •   Spend more time on vacation (guilt-free)

  •   Discover organization “hacks” to make your life less complicated

  •   Generate word-of-mouth that spreads like wildfire!

  •   Know (for SURE) that you’re charging the right price

  •   Prevent 93% of negative customer reviews from ever reaching the internet

  •   Get materials cheaper than the “customer discount” most suppliers offer you

  •   Strike your competitors in the single spot they’re most vulnerable (you won’t be able to guess where)

  •   Write an $800 ad that can sell $40,000 jobs, over, and over again

  •   Keep your field employees happy and boost their productivity

  •   Reduce your customer acquisition cost by 90% in just 90 days

  •   Learn how to take more time off without affecting production

  •   Turn your company into the Cadillac of the local marketplace

  •   Discover the REAL path to getting on the front page of google

  •   Get your website to actually convert visitors into customers

  •   Learn EXACTLY when to buy a tool versus continue renting

  •   Find out the 2 Key Factors of a profit-printing brand that truly differentiates you from your competition

  •   Find out how to make $500 completely free in the next 45 days. (This will get you started with the Journeyman Tier at no cost out of pocket)
  •   Pump up your profits by 13% to 127% in the next 90 days

  •   Start generating 5-10 leads per week on autopilot

  •   Do less repetitive office work

  •   Spend more time on vacation (guilt-free)

  •   Discover organization “hacks” to make your life less complicated

  •   Generate word-of-mouth that spreads like wildfire!

  •   Know (for SURE) that you’re charging the right price

  •   Prevent 93% of negative customer reviews from ever reaching the internet

  •   Get materials cheaper than the “customer discount” most suppliers offer you

  •   Strike your competitors in the single spot they’re most vulnerable (you won’t be able to guess where)

  •   Write an $800 ad that can sell $40,000 jobs, over, and over again

  •   Keep your field employees happy and boost their productivity

  •   Reduce your customer acquisition cost by 90% in just 90 days

  •   Learn how to take more time off without affecting production

  •   Turn your company into the Cadillac of the local marketplace

  •   Discover the REAL path to getting on the front page of google

  •   Get your website to actually convert visitors into customers

  •   Learn EXACTLY when to buy a tool versus continue renting

  •   Find out the 2 Key Factors of a profit-printing brand that truly differentiates you from your competition

  •   Find out how to make $500 completely free in the next 45 days. (This will get you started with the Journeyman Tier at no cost out of pocket)
  •   Download valuable sales scripts optimized to quickly boost your close rate

  •   Discover the proven single BEST way to price your work

  •   Discover the 13 principles of construction advertising (and how to use them)

  •   See LIVE examples of ads working RIGHT NOW

  •   Get a complete instruction manual explaining how to make YouTube videos for your business

  •   Make your job margins more predictable

  •   Be confident that you’re doing everything you can to ensure your success

  •   Charge higher prices than your competitors and … have a higher close rate!

  •   Sell fewer jobs while making a boatload more profit

  •   Sell jobs without coming across as a salesman (or ever having to “pitch” anything!)

  •   Learn how to make social media content that your customers actually look at

  •   Learn 3 simple consumer psychology “hacks” that make selling effortless!

  •   Find out how to stop rising commodity prices from driving down your margins

  •   Use a copywriting formula that will triple the likelihood of writing a winning ad, even if you’ve never run one before

  •   Listen to 12 lessons from the greatest advertisements of all time. (How they were created, why they succeeded, and how you can create mega-successful ads too!

  •   Reduce your overhead

  •   Gain confidence in your price presentations

  •   Implement a simple system that will prevent yourself (or your employees) from forgetting to do something … ever again!

  •   Retire 5-10 years earlier
  •   Download valuable sales scripts optimized to quickly boost your close rate

  •   Discover the proven single BEST way to price your work

  •   Discover the 13 principles of construction advertising (and how to use them)

  •   See LIVE examples of ads working RIGHT NOW

  •   Get a complete instruction manual explaining how to make YouTube videos for your business

  •   Make your job margins more predictable

  •   Be confident that you’re doing everything you can to ensure your success

  •   Charge higher prices than your competitors and … have a higher close rate!

  •   Sell fewer jobs while making a boatload more profit

  •   Sell jobs without coming across as a salesman (or ever having to “pitch” anything!)

  •   Learn how to make social media content that your customers actually look at

  •   Learn 3 simple consumer psychology “hacks” that make selling effortless!

  •   Find out how to stop rising commodity prices from driving down your margins

  •   Use a copywriting formula that will triple the likelihood of writing a winning ad, even if you’ve never run one before

  •   Listen to 12 lessons from the greatest advertisements of all time. (How they were created, why they succeeded, and how you can create mega-successful ads too!

  •   Reduce your overhead

  •   Gain confidence in your price presentations

  •   Implement a simple system that will prevent yourself (or your employees) from forgetting to do something … ever again!

  •   Retire 5-10 years earlier

… then Markup & Marketing Mastery is for you.
Because all of these things are waiting for you inside.

… then Markup & Marketing Mastery is for you.
Because all of these things are waiting for you inside.

Offer expires in…
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Listen: this course is not for everyone

This is for you if…

  •   You have your own contracting business

  •   You want to start your own business at some point

  •   You work for another company and you’re looking to increase your value to the company (thereby increasing what they’re willing to pay you!)

  •   You have your own contracting business

  •   You want to start your own business at some point

  •   You work for another company and you’re looking to increase your value to the company (thereby increasing what they’re willing to pay you!)

This is not for you if…

  •   You are not ready to invest in yourself and your future

  •   You are not willing to work hard to get what you want

  •   You are looking for a “get rich quick” method. This course requires you to take action, but rest assured I’m here to guide you and give you the toolkit for success

  •   You are not ready to invest in yourself and your future

  •   You are not willing to work hard to get what you want

  •   You are looking for a “get rich quick” method. This course requires you to take action, but rest assured I’m here to guide you and give you the toolkit for success

Here’s the deal.

It’s no surprise that we’re living through a special time in history. Due to the current supply chain issues and greater economic environment, contractors that are doing well are accelerating their success. But more and more contractors are being left behind to scrounge for scraps.

The latest numbers from the Association of Builders and Contractors (ABC), the National Association of the Remodeling Industry (NARI), and the American National Standards Institute (ANSI) are increasingly showing that 1.4% of contractors are taking home 98.6% of the profits. And this concentration of wealth is only getting worse.

(Data shows wealth concentration is accelerating)

You need to make sure you’re on the right side of this trend!

So be honest with yourself – why did you start your business? Is it going as well as you thought it would? What went wrong, and what if there was an easy answer … one that reduced the complexity of finance and marketing to a repeatable algorithm that works for everyone who tries it? What if there was NO RISK because that answer was covered by a 90-day Money Back Guarantee? Would that be worth your time to look into?

Listen, life is a series of choices. To have the optimal life you have to make the optimal choices when they are presented to you.

And right now you have a choice to make.

If you decide to take charge and claim your spot inside Markup & Marketing Mastery, your life will begin to look more like my own and that of my students.

You’ll start to spend more time on beaches and boats as you excitedly plan your next family vacation. You’ll notice, first with curiosity, then with delight that your bank account keeps getting bigger. You’ll begin to generate better and better leads, and be able to pick between prospects based on who YOU want to work with. You’ll be able to start living life on your terms.

You’ll finally feel like a winner.

Or you could make the other choice. You could put your faith in the universe, and just trust that somehow things will start to work out for you. Hope will be your strategy – you’re going to let the wind take you where it may. And not much will happen at first, but… over time… you’ll start to notice some changes.

You’ll begin to worry about spending too much on gas as you drive between evening meetings with prospects who are only worried about price. Your friends will move into bigger and better homes while you hastily change the subject (and internally hang your head in shame) when they ask you, “Hey man, how’s business?” The phone will quit ringing, the bills will pile up, and your wife will begin suggesting that you get a job – one with benefits. The light in your eyes slowly begins to die as you wither away … forgotten.

So … which one will it be?

Do you want your financial future to be determined by design … or by default?

So what are you waiting for?
You’re only one click away…

Journeyman
SPECIAL DEAL:
Single Payment of $999 $497

Here’s What You’ll Get:

Markup & Marketing Mastery Book

12 In-Depth Videos (8+ hr)
7 Supplementary Templates
BONUS #1: FREE 12-Month Membership To The VIP Contractor Club (normally $27/mo.)
BONUS #2: Downloadable
Script Bundle
BONUS #3: $75 Discount On Custom Online Review Software
 
 
 
 
 
 
 
 
Special Deal:
Single Payment
of $999 $497
Craftsman
SPECIAL DEAL:
Single Payment of $1,499 $697

Here’s What You’ll Get:

Markup & Marketing Mastery Book

12 In-Depth Videos (8+ hr)
7 Supplementary Templates
BONUS #1: FREE 12-Month Membership To The VIP Contractor Club (normally $27/mo.)
BONUS #2: Downloadable
Script Bundle
BONUS #3: $75 Discount On Custom Online Review Software
BONUS #4: Top Secret Lead Funnel Mind Map
BONUS #5: Full Website
And Branding Audit
 
 
 
 
Special Deal:
Single Payment
of $1,499 $697
Entrepreneur
BEST VALUE!
SPECIAL DEAL:
Single Payment of $2,999 $997

Here’s What You’ll Get:

Markup & Marketing Mastery Book

12 In-Depth Videos (8+ hr)
7 Supplementary Templates
BONUS #1: FREE 12-Month Membership To The VIP Contractor Club (normally $27/mo.)
BONUS #2: Downloadable
Script Bundle
BONUS #3: $75 Discount On Custom Online Review Software
BONUS #4: Top Secret Lead Funnel Mind Map
BONUS #5: Full Website
And Branding Audit
BONUS #6: Swipe File Of 16 Proprietary Documents and Plug-and-play contracts
BONUS #7: Two free 30-minute 1-on-1 consulting calls with Patrick
Special Deal:
Single Payment
of $2,999 $997
Offer expires in…
Days
Hours
Minutes
Seconds

WARNING!

Don’t get this course if you are offended by being told the truth, aren’t willing to try new things, or will be put off
by the occasional well-placed profanity. The truth isn’t always easy to take. And often, it’s not pretty.
If you are looking for “political correctness” instead of reality, this is NOT a course you should be in.

But if you want to …

…and do it all absolutely risk-free because the course comes with a 90-day money-back guarantee,
then you should get Markup & Marketing Mastery right now. Don’t delay.

I hope to see you inside.

Patrick McCann

FREQUENTLY ASKED QUESTIONS

Listen: you can’t lead a battle if you’re stuck in the trenches. If you want to make real money in this industry and not leave your financial future in the hands of the government or a revolving door of new prospects, you’ve got to put the time in on the stuff that really counts. You have to be honest and ask yourself if you’re willing to put in the effort to be the best you can be for yourself and your family. And if you’re not a hard worker … what are you doing in construction?
Two words: Massive, Leverage. Your markup and your marketing are the two places in your business where the tiniest change can have a massive (and immediate) result. With markup you change one number and you can add hundreds of dollars of profit to a job. And with marketing you can use a single ad template to sell enough jobs to keep you busy for months. The ROI that I’ve seen personally in my own business and in the businesses of my students from focusing on these two areas dwarfs what you can get elsewhere.
You can bet your ass it will. The concepts taught in the course are BUSINESS concepts, not remodeling how-to. They work for anyone who has a business (or wants to start one) and wants to grow it using tried-and-true business-building techniques employed by profitable businesses nationwide.
Are you in the United States or Canada? If so, then yes it will work in your town. I’ve taught this information to students everywhere from Atlanta, Georgia to Ontario, Canada. If you live in a place where people live in houses and have work done on them, then yes, this information will work there.
Yes. I wrote the course material in 2020, but what I’ve noticed is that the concepts and strategies are actually working even better now as consumers are becoming more discerning with who they hire in this new economy.
The speed of results is only limited by your speed of implementation. If you’re serious about improving your business, results will be practically immediate. I’ve had plumbers and electricians make more than $100 in extra profit the very next day after getting into the course. It’s all up to you.
No. Once you get inside, access is permanent. And the site will only ever get taken down if either me or the internet dies.

That’s great! You’re obviously doing something right. But let me ask you something: if you’re booked solid with $10,000 jobs that are keeping you from taking on $20,000 jobs … you are leaving serious money on the table. Markup & Marketing Mastery is uniquely suited to show you exactly how to stay booked, but seriously crank up your average transaction value so that you can earn more (a LOT more in fact) profit in the same amount of time.

Then you’re in good company. I, as well as many of my clients, are also putting up these numbers. You’re doing well but I guarantee you that you’re still missing some key low-hanging fruit that could really up your margins. In fact, you’re in the perfect position to leverage the information to get some superb ROI out of this material, and do it quickly.

Of course you can. And I can find free furniture on the side of the road all spring. Listen: looking through free information on the internet about how to grow your business is like digging through a dumpster. Sure, you might find something useful every now and then … but is it really worth it? And furthermore, how do you tell what info is truth and what’s just nonsense? How much would implementing the WRONG information cost you? I’ve tried it, and I can tell you the answer is thousands of dollars and hundreds of hours of frustration undoing the crap that doesn’t work. Far better to learn directly from the experts who have already done what you are trying to do and … have loads of experience teaching it.

The truth is, no. It will probably work a lot better for you than it did for me. This is for two main reasons. First, because of my medical condition. It legitimately holds me back from doing even basic tasks that contractors take for granted. Second, I’m a perfectionist who tends to spend 45 minutes editing a couple of pixels that no one will ever notice on an image for my ad or website. So yeah, odds are … you’ll do a hell of a lot better than me.
Click “Get It Now” below to secure your spot
inside Markup & Marketing Mastery before time runs out

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